Focusing your Employer Brand through the Applicant’s Lens
Presented by Jean Roque
Do you know how prospective employees view your company as a potential employer? Does the employee experience align with the candidate perception of your organization during the interview process? Great corporate brands are grounded in a strategy that thoughtfully defines aspects such as target audience, unique selling proposition, and brand personality. Similarly, the employer brand should be anchored in a strategy that targets attracting the right kind of talent while remaining true to the organization’s employee value proposition. The measurable outcome of a successful employer brand includes increased quality of applicants, cultural alignment, employee engagement and retention.
Who Should Attend
Date: Thursday, May 28, 2015
Time: 10:00 am – 11:00 am
HRCI: 1 Credits
SHRM: 1 Credits
Jean Roque is the founder and President of Trupp HR, a human resources company that provides HR consulting services, HR outsourcing, recruiting, and leadership development solutions for organizations in the greater Portland-Vancouver metro area. Jean has a passion for contributing to, and furthering the success of growing organizations. Her straightforward yet strategic approach focuses on delivering HR services that are tailored to the unique needs, risks, and business objectives of each organization while removing the complexity often associated with the HR function.
After a successful career as an executive in software, product development and manufacturing industries, Jean started Trupp HR based on a passion for contributing to the success of small to mid-sized organizations. Jean’s commitment to business innovation can be seen in her being an investor and active member of the Columbia River Economic Development Council (CREDC), the Central Eastside Industrial Council (CEIC) and regularly sponsoring the Startup PDX:Challenge. Jean is honored to have been named among the Portland Business Journal’s 2014 Top Women-Owned Businesses and Top Metro-Area Staffing Firms.
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