Do you know how prospective employees view your company as a potential employer? Does the employee experience align with the candidate perception of your organization during the interview process? Great corporate brands are grounded in a strategy that thoughtfully defines aspects such as target audience, unique selling proposition, and brand personality. Similarly, the employer brand should be anchored in a strategy that targets attracting the right kind of talent while remaining true to the organization’s employee value proposition. The measurable outcome of a successful employer brand includes increased quality of applicants, cultural alignment, employee engagement and retention.
Discover the importance of being intentional with your Employee Value Proposition (EVP) and how to assess, shape and define your organization’s unique EVP.
Increase your awareness of how your company is perceived as an employer.
Understand the components of establishing an Employer Brand strategy.
Identify performance metrics that can be used to assess and refine the effectiveness of your Employer Brand strategy.
Date: Wednesday, November 4, 2015
Time: 10:00 am – 11:00 am
HRCI: 1 Credit
SHRM: 1 Credit – Trupp HR is recognized by SHRM to offer Professional Development Credit (PDCs) for SHRM-CP or SHRM-SCP