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Focusing your Employer Brand through the Applicant’s Lens

May 28, 2015 @ (Pacific Time) 10:00 am - 11:00 am

Free

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Free Webinar

Do you know how prospective employees view your company as a potential employer? Does the employee experience align with the candidate perception of your organization during the interview process? Great corporate brands are grounded in a strategy that thoughtfully defines aspects such as target audience, unique selling proposition, and brand personality. Similarly, the employer brand should be anchored in a strategy that targets attracting the right kind of talent while remaining true to the organization’s employee value proposition. The measurable outcome of a successful employer brand includes increased quality of applicants, cultural alignment, employee engagement and retention.

Learning Objectives

– Discover the importance of being intentional with your Employee Value Proposition (EVP) and how to assess, shape and define your organization’s unique EVP.
– Increase your awareness of how your company is perceived as an employer.
– Understand the components of establishing an Employer Brand strategy.
– Identify performance metrics that can be used to assess and refine the effectiveness of your Employer Brand strategy.

Who Should Attend

Business Leaders
HR Professionals
Benefits Administrators

Sponsors

Trupp HR

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Details

Date:
May 28, 2015
Time:
10:00 am - 11:00 am
Cost:
Free
Event Category:
Website:
https://attendee.gotowebinar.com/register/8393558882734541826

Venue

Webinar

Organizer

Trupp HR
Phone:
503.828.0255
Email:
info@trupphr.com
Website:
www.trupphr.com