By Jean Roque, President, Trüpp.

The competitive labor market combined with increased benefit costs can make it challenging for employers to maintain a benefit offering that is compelling to both current and potential employees. To make sure you are staying ahead of the curve, consider these strategies to bolster your employee benefit program.

Add a menu of voluntary benefits

While adding more employer-sponsored benefits may not be in the budget, employees appreciate the convenience of participating in a range of benefits that can be selected based on their unique needs and budget. Examples of voluntary benefits include: dental, accident, disability, and life insurance.

Encourage philanthropic interests

Providing flexible work hours or paid time off for volunteer time bodes well with employees—especially when given the choice as to where their time and energy is applied. Offering company-coordinated volunteer opportunities creates an added sense of community.

Embrace flexibility

Whether its telecommuting, choosing their work schedule or kicking back in a comfy space in the office, employees like to have choices. Providing a flexible work environment enhances employee engagement and communicates to employees that you value and trust them.

Add a perk program

A company-sponsored perk program allows employees to take advantage of a wide range of discounts and advantages. Most programs also allow employers to contribute rewards to specific employees and teams or even the entire company—streamlining the process of recognizing your rock star employees.

Give the gift of time

What employee wouldn’t love to have an extra hour freed up in their week? A concierge services relieves employees of time spent scheduling appointments, grocery shopping and running errands or consider rewarding employees with housecleaning, yard services, prepared meals, or laundry services.

Promote employee wellbeing

Your company doesn’t need to have a sophisticated wellness program to contribute to employee wellbeing. Take the first step by providing healthy food options at work, extending reimbursements for exercise equipment purchases, gym fees and exercise classes. Or, bring fitness and relaxation to the workplace with an on-site masseuse, yoga or workout class.