7 steps to maximizing employee engagement
By Calvin Gower, Marketing Coordinator, Trüpp.
Deploying a survey and collecting results is only the first step in conducting a successful employee engagement survey. Once you have obtained useful feedback from your employees, it’s crucial to act on those results and clearly communicate the changes your organization is implementing as a direct result of the survey findings. By taking an organized and strategic approach that prioritizes actions focused on the greatest and most immediate results, you will enjoy increased employee engagement that boosts productivity.
Take these important post-survey steps to maximize employee engagement:
- Review survey results. While this may seem obvious, take the time to recognize your successes as well as key opportunities for improvement. Once identified, share these key findings with your leaders to reach a clear understanding among your team of what has been uncovered. This lays the foundation for a unified message and facilitates greater buy-in.
- Celebrate and reinforce your wins. Highlighting the areas where you’re doing well will help to maintain a positive outlook and reinforce morale. It’s important to build on these wins and use them as references to help address the areas where you have opportunities for improvement.
- Identify improvement opportunities. When assessing improvements, be realistic about what your organization can realistically achieve. Consider the resources and expertise that you have access to and prioritize potential actions with these in mind. Are you able to develop success criteria and metrics to ensure goals are being met? Once you determine the opportunities your organization is able to address, move forward with the changes that will have the biggest upside for your organization.
- Develop an action plan. Build a plan that ties a realistic number of initiatives directly to the survey findings. One effective approach is to put together a committee consisting of team members from key departments, this inclusive strategy has been shown to meet the needs of a broader range of employees. Set your plan up for success by establishing quick wins that build momentum and carry that energy into longer-term initiatives.
- Communicate to employees. Put together a communication plan and implement it as quickly as possible. This maintains confidence in the importance your organization places on employee feedback and ensures greater adoption and employee participation in new initiatives. Studies show that providing employees with immediate follow-up significantly increases the likelihood of buy-in.
- Involve employees. Including employees from across the organization to define action plans and develop solutions is an effective way to facilitate success. Those who are actively involved in improvement efforts become influencers on their peers, which increases the likelihood that changes are supported.
- Measure success. It is critical to put metrics in place that are aligned with your goals and action plans. This will ensure your improvement efforts are on track and hit the mark. From a long-term perspective, it is valuable to implement an annual survey to check in on on-going initiatives and ensure that your continuous improvement efforts have been successful.